Engagement Marketing Lead

Job Summary

Leading a team focused on enhancing seller engagement, the full-time Engagement Marketing Lead will develop strategies to drive product adoption and deepen relationships with Square sellers, while collaborating with cross-functional partners in a remote environment.

Key responsibilities

• Lead and develop the engagement marketing team, setting goals and defining priorities to deliver on business commitments
• Own cross-product growth priorities by sizing opportunities and partnering with Product on seller experience and monetization
• Establish proactive go-to-market planning, aligning various teams on launch support, messaging, and resource allocation

Required qualifications

• 10+ years in engagement marketing or equivalent experience with a proven track record of leading teams and achieving measurable growth
• Strong analytical skills and hands-on experience with SQL and analytics tools for diagnosing seller behavior and assessing opportunities
• Deep experience in program-wide experimentation and the ability to make investment decisions based on evidence
• Experience building cross-program communications governance and translating strategy into actionable plans
• Fluency with lifecycle platforms and experience collaborating with Engineering and Data Science on shared capabilities