Engagement Marketing Lead

Job Summary

As a full-time Engagement Marketing Lead, the successful candidate will manage the development of scalable marketing operating models and engagement playbooks to enhance member registration and utilization, collaborating with various teams in a remote work environment.

Key responsibilities

• Build and maintain scaled marketing operating models to ensure consistent high-quality engagement programs across customers
• Develop standardized engagement playbooks and marketing strategies for deployment by Customer Marketing Managers and Customer Success teams
• Drive registration and utilization at scale through automated communication programs in partnership with cross-functional teams

Required qualifications

• 5+ years of marketing experience, particularly in building and scaling marketing programs across diverse customer segments
• Proven ability in designing scalable processes and operating models rather than executing one-off campaigns
• Analytical mindset with experience in using data to evaluate and improve program performance across multiple accounts
• Demonstrated success in cross-functional collaboration with Marketing, Customer Success, Operations, and Analytics teams
• Familiarity with technical tools such as Salesforce, Gainsight, Highspot, and/or Jira