Engagement Marketing Lead

Job Summary

To enhance product adoption and deepen seller engagement, the full-time Engagement Marketing Lead will manage a team focused on turning seller insights into actionable strategies while collaborating with cross-functional partners in a remote environment.

Key responsibilities

• Lead and develop the engagement marketing team, setting goals and priorities while ensuring business commitments are met
• Own cross-product growth priorities, partnering with Product teams to drive adoption and improve the seller experience
• Establish proactive go-to-market planning by aligning various departments on messaging, audience targeting, and resource allocation

Required qualifications

• 10+ years of experience in engagement marketing or a related field with a proven track record of team leadership and portfolio growth
• Strong analytical skills with hands-on experience in SQL and analytics tools to assess seller behavior and opportunities
• Extensive experience in experimentation and decision-making based on data-driven insights
• Proficiency in developing cross-program communications governance and actionable marketing strategies
• Experience with lifecycle platforms and collaboration with engineering and data science teams