Enrollment Marketing Consultant

Job Summary

Supporting institutions in achieving their enrollment goals, the remote Enrollment Marketing Consultant will manage the development, execution, and optimization of data-informed enrollment marketing strategies while collaborating with cross-functional teams.

Key responsibilities

• Plan, execute, and optimize enrollment marketing campaigns and communication strategies for assigned institutions
• Analyze institutional enrollment goals and current marketing efforts to provide strategic recommendations
• Monitor campaign performance and enrollment metrics, identifying trends and recommending adjustments as needed

Required qualifications

• Bachelor's degree required; master's degree preferred
• 5+ years of leadership in a marketing services capacity, preferably in higher education
• Experience designing and executing complex, goal-oriented marketing campaigns
• Prior involvement in strategic student search purchasing and execution
• Knowledge of CRM and admissions technologies preferred