Field Marketing Manager
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Job Summary
To support a growing marketing initiative, the full-time remote Field Marketing Manager will take end-to-end ownership of planning and executing major conference experiences, regional customer events, and targeted multi-channel Account Based Marketing programs that drive pipeline across high-priority enterprise accounts.
Key responsibilities
- Lead strategy, budget, vendor management, and logistics for industry conferences and regional prospect gatherings
- Design and deploy targeted, personalized multi-channel ABM campaigns in collaboration with Sales and Product Marketing
- Track and report on pipeline contribution, account engagement, and event ROI using HubSpot, Salesforce, and analytics platforms
Required qualifications
- 5+ years of experience in B2B field marketing, event management, and Account-Based Marketing (ABM) within SaaS or technology
- Proven track record of managing logistics, vendor contracts, and budgets for major conferences and executive roundtables
- Hands-on proficiency with HubSpot and Salesforce for managing campaigns and pipeline reporting
- Experience measuring program performance and evaluating ROI and downstream pipeline conversion
- Familiarity with enterprise ABM platforms and modern event tools is preferred
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