Founding Product Marketer

Job Summary

To shape the market presence of a new product, the full-time Founding Product Marketer will develop positioning and messaging, execute product launches, and create integrated marketing campaigns while working remotely.

Key responsibilities

• Develop and communicate product positioning and messaging based on audience insights
• Plan and execute product launches, collaborating with product, sales, and customer success teams
• Create and manage content and campaigns throughout the customer lifecycle to support sales efforts

Required qualifications

• 2+ years of B2B marketing experience with a focus on product marketing
• Hands-on experience in building marketing strategies from the ground up
• Familiarity with SaaS business models, particularly in sales-led environments
• Demonstrated ability to write both short-form and long-form content
• Experience working in early-stage startups (Seed to Series A) without an existing playbook