Fractional CMO B2C

Job Summary

Owning the B2C marketing function, the full-time remote Fractional CMO B2C will manage the end-to-end go-to-market strategy, drive organic growth, and oversee all marketing channels for the consumer side of the business.

Key responsibilities

• Own end-to-end B2C go-to-market strategy, including channel mix and growth roadmap
• Build and lead the transition from paid-dependent acquisition to a sustainable organic engine
• Manage all B2C marketing channels and own core B2C metrics while directing external agencies

Required qualifications

• EdTech experience, specifically in online education or regulated-learning verticals
• Proven track record leading a B2C subscription or SaaS marketing function through growth stages
• Demonstrated success in shifting a business from paid-led to organic-led acquisition
• Strong brand and positioning background with hands-on execution ability
• Prior fractional or interim CMO experience strongly preferred