Fractional Marketing Leader

Job Summary

Seeking a results-driven Fractional Marketing Demand Generation Leader for a remote contract position, who will manage holiday campaigns, oversee segmented retargeting strategies, and direct in-house marketing efforts to drive performance and revenue growth.

Key responsibilities

• Launch and manage holiday marketing campaigns, including Black Friday and Cyber Monday, with a focus on cash goals and performance tracking
• Develop and implement segmented retargeting strategies across Google and Meta, optimizing budgets based on performance data
• Provide direction to the in-house marketing team, ensuring alignment on paid, social, email, and content initiatives

Required qualifications

• 5+ years of experience in performance or growth marketing with a proven track record of managing paid budgets across Google and Meta
• Hands-on experience in building segmented retargeting and lifecycle campaigns
• Demonstrated ability to pivot campaigns based on data analysis, with measurable results
• Proficiency in writing direct-response copy targeted at a US audience
• Strong measurement skills, including experience with GA4, Conversions API, and UTMs