Franchise Development Marketing Manager

Job Summary

Experienced franchise development marketers will find a full-time remote opportunity as a Franchise Development Marketing Manager, responsible for managing the franchise candidate funnel, optimizing lead quality, and coordinating marketing initiatives to drive candidate engagement and conversion.

Key responsibilities

• Design and manage the end-to-end candidate journey and automate lead intake processes
• Build and oversee automated email nurture sequences, ensuring effective communication throughout the candidate experience
• Analyze lead quality and funnel performance, providing insights to optimize marketing strategies and reporting on key metrics

Required qualifications

• 4+ years of marketing experience, including 2+ years in franchise development or B2B lead generation
• Hands-on experience with CRM and automation tools, particularly FranConnect or similar platforms
• Proficient in HTML for creating dynamic email content
• Strong analytical skills with experience in tracking funnel performance using tools like GA4 or Tableau
• Masterful organizational skills and proficiency in project management tools such as Slack and Google Drive