Freelance Paid Search Strategist

Job Summary

Fluent in both English and Japanese, the Freelance Paid Search Strategist will manage Google Ads campaigns for B2B clients, conduct local keyword research, and provide strategic recommendations in a remote, freelance capacity.

Key responsibilities

• Translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuances
• Analyze search term reports and keyword data in Japanese to inform campaign optimizations
• Prepare insights and metrics for regional performance reporting that aligns with global PPC frameworks

Required qualifications

• Minimum 2-3 years of experience in paid media, with a focus on international campaign management
• Proven experience managing Google Ads campaigns, including Search, Performance Max, and Display
• Fluent or professional proficiency in Japanese, with strong written communication skills
• Experience with local keyword research tools relevant to the Japanese market
• Ability to collaborate asynchronously across time zones with English-speaking teams