Game Marketing Manager
Job Summary
Hands-on and detail-driven, the full-time Game Marketing Manager will own growth for a game by managing budgets, testing thumbnails and titles, and working closely with the game team to optimize performance based on data insights.
Key responsibilities
- Own growth metrics for the game, focusing on QPTR, CCU, impressions, CTR, D1, and playtime
- Continuously test and iterate on thumbnails and titles using AI tools to improve engagement
- Run end-to-end creator campaigns, including negotiation, tracking delivery, and optimizing performance
Required qualifications
- 3+ years of experience in growth, product marketing, user acquisition, or creator marketing for games or consumer apps
- Hands-on creative skills with the ability to produce compelling thumbnails
- Operational fluency with AI tools and automation related to marketing
- Experience in the creator economy, including briefing and negotiating with creators
- Strong analytical skills with comfort in working with data and metrics
Complete Job Description
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