Global Brand Media Analytics Specialist

Job Summary

To support global brand initiatives, the full-time Global Brand Media Analytics Specialist will manage media performance measurement, reporting, and insights, collaborating with analytics and media teams in a hybrid work environment.

Key responsibilities

• Manage and enhance Global Brand Media analytics, ensuring data accuracy and reliability across platforms and regions
• Design and optimize reporting dashboards in Power BI and Tableau, delivering actionable insights to stakeholders
• Analyze campaign performance and lead relationships with measurement partners to evaluate methodologies and testing initiatives

Required qualifications

• Two (2)+ years of experience in media analytics, marketing analytics, or related fields
• Strong understanding of paid media measurement across various digital channels
• Advanced proficiency with reporting and visualization platforms such as Tableau and Power BI
• Knowledge of automated data feeds, APIs, and data validation processes
• Familiarity with Marketing Mix Modeling (MMM) principles and media attribution methodologies