Global Director of Demand Generation
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Job Summary
To drive global acquisition strategy and optimize demand generation efforts, the full-time Global Director of Demand Generation will manage the pipeline, oversee website performance, and lead a data-driven team focused on marketing-sourced revenue in a remote environment.
Key Responsibilities
- Build and own the global acquisition strategy, setting pipeline and sales-qualified opportunity targets in collaboration with Sales and Finance
- Manage the global website as the primary pipeline asset, focusing on performance, conversion, and localization across multiple regions
- Lead the marketing analytics function, ensuring accurate measurement and reporting of funnel performance and marketing effectiveness
Required Qualifications
- Bachelor's degree in marketing, business, or a related field; MBA or Master's degree is beneficial
- 10+ years in B2B demand generation or digital marketing, with at least 7 years in B2B SaaS
- 5+ years of experience leading multi-region teams and agencies across North America, EMEA, and APAC
- Proven track record of owning and growing a marketing-sourced pipeline efficiently
- Hands-on experience with SEO, paid search, and corporate website management as a conversion engine
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