Go-To-Market Manager
Job Summary
To support product launches and market readiness, the full-time remote Go-To-Market Manager will plan, coordinate, and execute launch strategies while collaborating with cross-functional teams to ensure successful stakeholder alignment and customer adoption.
Key responsibilities
- Design and own the integrated go-to-market strategy and launch plan, defining target audiences, positioning, and success measures
- Develop market positioning, messaging, and demand-generation approaches to build awareness and qualified demand
- Translate market feedback into actionable GTM decisions and continuously evaluate the overall GTM approach for scalability
Required qualifications
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant experience
- 7+ years of experience in go-to-market strategy, product marketing, or related disciplines
- Demonstrated experience in executing go-to-market strategies for new products
- Strong understanding of integrated GTM strategies, including demand generation and sales enablement
- Proven ability to leverage internal and external resources to execute GTM strategies effectively
Complete Job Description
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