Go-to-Market Specialist
Job Summary
To support a growing business team, the full-time Go-to-Market Specialist will build outbound motion and automation for pipeline generation, lead deals, and shape product development based on customer feedback, with the flexibility to work remotely or in a hybrid environment.
Key responsibilities
- Build qualified pipeline across target accounts through various outreach methods, including cold calls and tailored emails
- Engage technical and business stakeholders to qualify leads and determine fit for the company's offerings
- Develop and document the outbound playbook, including target account strategy and messaging frameworks
Required qualifications
- 4-6 years of Go-to-Market experience in B2B software or technical product categories, preferably at an early-stage company
- Demonstrated accountability for revenue through pipeline generation or strategic business development
- Experience prospecting or selling to technical personas, such as engineers or CTOs
- Fluency with modern Go-to-Market tools and experience building workflows or automations
- Exposure to qualification frameworks like MEDDIC or BANT is a plus
Complete Job Description
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