Google Ads Specialist
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Job Summary
To drive targeted traffic and maximize ROI for diverse clients, the part-time freelance Google Ads Specialist will plan, implement, and manage results-oriented online advertising campaigns on the Google Ads platform while collaborating closely with clients.
Key responsibilities
- Develop custom campaign strategies and conduct competitive analysis to align with client goals
- Set up, optimize, and manage campaigns to enhance performance and ROI
- Conduct keyword research and create audience segments, adjusting targeting based on performance and feedback
Required qualifications
- 5-8 years of experience in Google Ads with a proven track record of delivering results
- Google Ads certification preferred
- Intermediate knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Experience in project management and client communication focused on performance insights
- Experience in a marketing agency is a plus
Complete Job Description
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