Group Manager, Brand Advertising

Job Summary

To achieve ambitious growth goals, the full-time Group Manager, Brand Advertising will own the strategy, budget, and execution of top-of-funnel and brand advertising investments while leading a team of marketers in a remote environment.

Key responsibilities

• Own the top-of-funnel/brand media plan and budget, managing allocation across various channels to improve ROI
• Oversee agency and contractor relationships, directing partners on strategy, creative execution, and media efficiency
• Adapt brand messaging across a multi-brand portfolio, ensuring consistency in channel-specific campaigns

Required qualifications

• 8+ years in brand/top-of-funnel media with experience across channels such as TV, streaming/CTV, and digital video
• Proven track record managing an annual media budget exceeding $XXM, including agency management
• Experience in managing a portfolio of brands and adapting messaging based on shifting positioning
• Direct creative production experience, comfortable with scripts and storyboards
• Fluency in incrementality and brand-lift measurement, capable of translating results into strategic decisions