Growth Lead

Job Summary

Driving growth as a full-time remote Growth Lead, the candidate will manage HeySunday's growth engine, focusing on acquisition, conversion, and retention strategies while collaborating closely with the GM to execute SKU expansion and optimize non-paid growth channels.

Key responsibilities

• Own the growth roadmap across acquisition, conversion, and retention in partnership with the GM
• Lead SKU expansion from research and prioritization to go-to-market execution
• Drive retention and lifecycle growth for a subscription business, enhancing customer lifetime value

Required qualifications

• 6+ years of experience driving growth in DTC or e-commerce across multiple channels
• Proven track record of profitable growth through non-paid channels like affiliate and product-led growth
• Experience with subscription or recurring-revenue businesses, with a strong understanding of LTV and retention
• Hands-on experience with SKU testing, landing page optimization, and conversion rate optimization
• Technical fluency with tools like Google Ads, Meta Ads, and analytics platforms