Growth Marketer
Job Summary
To drive conversion from free to paid memberships, the full-time remote Growth Marketer will manage data analysis, build and test hypotheses, and collaborate with cross-functional teams to enhance user engagement and revenue generation.
Key responsibilities
- Own the conversion strategy for active free members, identifying opportunities for upgrades based on product usage data
- Define and optimize the Allie AI assistant's role in facilitating member upgrades through targeted conversations
- Analyze feature usage to inform pricing and packaging decisions, ensuring a compelling value proposition for paid memberships
Required qualifications
- 5 to 8 years of experience in growth, conversion, lifecycle, or product-led growth
- Proven track record of personal ownership in driving free to paid conversions or upsell initiatives
- Fluency in product usage data analysis and experience turning insights into actionable testable hypotheses
- Comfort with shipping experiments and collaborating closely with engineering teams to implement changes
- Experience in a subscription or freemium business model where user upgrades are self-driven
Complete Job Description
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