Growth Marketing Analyst

Job Summary

Driving patient acquisition and engagement, the full-time Growth Marketing Analyst will develop and execute data-driven digital marketing strategies, optimize the patient journey, and manage paid media campaigns, primarily in a remote capacity with occasional onsite requirements in Massachusetts.

Key responsibilities

• Develops and implements comprehensive growth marketing strategies to enhance patient acquisition and service line growth
• Leads optimization of the patient journey across digital platforms, ensuring seamless experiences and increased conversions
• Manages paid media campaigns, including budget allocation and performance optimization, to maximize return on advertising spend

Required qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or a related field
• Five years of progressive growth marketing or digital marketing experience, with at least three years in healthcare marketing
• Expert knowledge of digital marketing channels, including SEO, SEM, and paid media
• Proficiency with analytics tools such as Google Analytics and marketing automation platforms
• Strong understanding of healthcare consumer behavior and patient journey mapping