Growth Marketing Director

Job Summary

To drive demand generation and strengthen client relationships, the full-time remote Growth Marketing Director will translate marketing strategy into integrated campaigns, analyze data for actionable insights, and develop targeted lifecycle strategies for higher education audiences.

Key responsibilities

• Own the development and execution of audience-specific marketing campaigns that generate Marketing Qualified Leads (MQLs)
• Continuously analyze data from HubSpot and other sources to identify trends and recommend marketing actions
• Direct content and design resources to create high-quality marketing assets across multiple channels

Required qualifications

• At least 7 years of experience in B2B marketing, growth marketing, or related fields, preferably in higher education or professional services
• Strong knowledge of HubSpot or similar CRM and marketing automation platforms
• Experience in developing segmented lifecycle and nurture strategies for complex B2B buying journeys
• Proven ability to execute integrated marketing campaigns across various channels
• Bachelor's degree or equivalent combination of education and experience