Growth Marketing Director

Job Summary

Driving member subscription revenue, the full-time remote Growth Marketing Director will manage a comprehensive, data-driven marketing strategy focused on customer acquisition, engagement, and retention while collaborating with cross-functional teams to enhance growth performance.

Key Responsibilities

• Own membership acquisition and subscription revenue targets, developing annual and quarterly growth plans
• Lead omnichannel acquisition programs and manage acquisition budgets to optimize targeting and conversion performance
• Oversee CRM strategy, enhancing member engagement through onboarding, upsell, and retention campaigns

Required Qualifications

• 8+ years of experience in growth marketing, performance marketing, or subscription marketing
• Proven success in scaling subscription or membership-based businesses in fitness, wellness, or healthcare
• Strong expertise in paid media, lifecycle marketing, CRM, and conversion optimization
• Demonstrated achievement of aggressive acquisition and revenue goals
• Deep understanding of customer journeys and marketing automation platforms