Growth Marketing Director
Job Summary
Driving the growth engine for a leading digital media company, the full-time remote Growth Marketing Director will manage multichannel demand generation strategies, oversee AI visibility initiatives, and lead marketing analytics to influence pipeline and revenue growth.
Key responsibilities
- Build and scale a full-funnel demand generation strategy across various channels targeting publishers and agencies
- Own and optimize AI visibility and search growth initiatives, including Answer Engine Optimization and Generative Engine Optimization programs
- Design and maintain a revenue attribution model while managing HubSpot as the marketing automation engine
Required qualifications
- 10+ years of experience in growth marketing, preferably in adtech, SaaS, or B2B environments
- Proficiency in HubSpot and familiarity with Salesforce and BI tools for tracking and reporting
- Hands-on experience with AEO/GEO programs to enhance brand visibility in AI-generated content
- Understanding of structured data, schema, and site architecture's impact on SEO and LLM crawlability
Complete Job Description
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