Growth Marketing Director

Job Summary

Experienced marketers will find a full-time remote opportunity as a Growth Marketing Director, responsible for leading demand generation efforts, managing partner co-marketing initiatives, and optimizing digital advertising strategies to drive customer acquisition and engagement.

Key responsibilities

• Build and execute demand generation plans for new merchant acquisition through various channels, including paid media and content offers
• Develop co-marketing programs with partners to promote financing options to patients and measure campaign effectiveness
• Manage SEO and digital advertising efforts to enhance online visibility and drive conversions

Required qualifications

• 5+ years of experience in demand generation, growth, or partner marketing, preferably in B2B2C, fintech, or healthcare
• Hands-on experience with paid media campaigns across Google, Meta, and LinkedIn
• Strong skills in HubSpot or similar marketing automation platforms, focusing on lead scoring and attribution
• Experience in running co-marketing or channel programs targeting end consumers
• Working knowledge of SEO, landing page optimization, and A/B testing methodologies