Growth Marketing Lead

Job Summary

Owning the measurable aspects of user engagement, the full-time remote Growth Marketing Lead will manage lifecycle and email programs, oversee paid acquisition campaigns, and build robust measurement systems to track user activation and retention for JTX, a consumer trading app on Solana.

Key responsibilities

• Manage the end-to-end lifecycle and email program, including calendar, segmentation, and automated flows
• Run a disciplined A/B testing program across various channels to inform creative decisions
• Develop and maintain a growth dashboard in collaboration with Data Scientists to track key performance metrics

Required qualifications

• 6-8+ years of experience in growth, performance, or lifecycle marketing for consumer products
• Hands-on experience with paid acquisition, including budget management and channel optimization
• Proficiency with an ESP/CRM such as Customer.io, Braze, or Klaviyo
• Strong analytical skills with experience in product analytics tools like Amplitude or Mixpanel
• Detail-oriented with a process-driven mindset, capable of building systems in a fast-paced environment