Growth Marketing Lead

Job Summary

To build a robust growth engine, the full-time Growth Marketing Lead will own the growth strategy across various audiences, enhance the customer journey from initial interaction to purchase, and implement demand generation campaigns, all while working remotely.

Key responsibilities

• Define and prioritize growth strategies across audiences, products, and channels
• Generate demand through campaigns, landing pages, and growth experiments to increase qualified traffic
• Utilize evidence to improve website performance and key customer journeys

Required qualifications

• Proven experience in building and improving measurable growth systems
• Background in SaaS, subscriptions, or digital products, with experience in both self-serve and sales-assisted growth
• Hands-on experience with HubSpot and strong skills in analytics and digital acquisition
• Demonstrated ability to implement AI and automation workflows effectively
• Strong editorial judgment and communication skills to convey complex ideas clearly