Growth Marketing Lead

Job Summary

To build a robust marketing function, the full-time remote Growth Marketing Lead will manage growth strategies across email, paid media, and website conversion, focusing on data-driven experimentation and systematizing user acquisition processes.

Key responsibilities

• Own lifecycle marketing, including onboarding, activation, and re-engagement flows for various user segments
• Develop and execute paid media strategies across multiple channels, optimizing for cost per pipeline and targeting key accounts
• Lead website strategy and conversion initiatives, running experiments to enhance user experience and drive signups

Required qualifications

• 5+ years in growth marketing or a technical demand role within a B2B SaaS environment
• Strong engineering fluency with experience collaborating with product and engineering teams
• Proven track record of designing and executing successful growth experiments
• Experience managing paid media budgets and understanding cost per pipeline metrics
• Familiarity with CRM data models and lifecycle or growth loop systems