Growth Marketing Lead

Job Summary

Experienced marketers will find a full-time remote Growth Marketing Lead opportunity focused on owning lifecycle marketing, paid media strategies, and website conversion optimization while collaborating closely with product and engineering teams.

Key responsibilities

• Manage end-to-end lifecycle marketing processes, including onboarding, activation, and re-engagement flows
• Develop and execute paid media strategies across various channels, optimizing for cost per pipeline
• Oversee website strategy and conversion efforts, running experiments to improve user engagement and sign-up rates

Required qualifications

• 5+ years of experience in growth marketing or a technical demand role within a B2B SaaS environment
• Strong engineering fluency and experience collaborating with product and development teams
• Proven track record of building lifecycle or growth loops as systems
• Experience managing paid media budgets and understanding cost per pipeline metrics
• Ability to make data-driven decisions and communicate effectively with both technical and non-technical stakeholders