Growth Marketing Manager

Job Summary

Driving new patient growth, the full-time Senior Manager, Growth Marketing will build, test, and scale offline and partner channels such as podcast, radio, TV, direct mail, and affiliate partnerships while managing the day-to-day execution of the DTC growth strategy.

Key responsibilities

• Partner with the Head of Growth to develop and execute a full-funnel DTC growth strategy focused on new patient acquisition and lifecycle marketing
• Manage acquisition channels and optimize the marketing budget to balance new patient acquisition targets with cost efficiency
• Build a high-velocity testing and optimization engine to create ads, run tests, and synthesize data for actionable insights

Required qualifications

• 3-5 years of experience in DTC growth marketing with a focus on acquisition marketing
• Proven experience in a 0-1 growth environment, testing and scaling channels from scratch
• Demonstrable experience managing offline channels and partnerships, including podcast, radio, TV, and direct mail
• Strong analytical skills with experience in forecasting, financial modeling, and data analysis
• Exceptional written and verbal communication skills to translate data into actionable insights