Growth Marketing Manager

Job Summary

Owning the end-to-end campaign strategy, the full-time Growth Marketing Manager will lead cross-functional campaign planning and execution, develop strategic content, and partner with Product Marketing to translate product value into compelling narratives, all while working flexibly in Hawaii with occasional in-person sessions.

Key responsibilities

• Lead the planning and execution of 2-3 integrated, multi-channel campaigns per quarter, including full-funnel strategy and post-campaign analysis
• Develop and scale strategic content, producing at least one cornerstone asset each quarter while optimizing existing content for engagement and SEO
• Collaborate with Product Marketing to create marketing narratives and support product launches with effective campaign strategies

Required qualifications

• Proven experience in owning campaign strategy, segmentation, and post-mortem analysis with measurable pipeline results
• Strong ability to create content aligned with the buyer's journey and demonstrate ROI for content optimization
• Experience translating complex product positioning into effective sales narratives
• Familiarity with AI tools for campaign efficiency, including enrichment, testing, and forecasting
• Strong analytical skills to interpret campaign performance data and make strategic recommendations