Growth Marketing Manager

Job Summary

Owning the lifecycle marketing strategy, the full-time remote Growth Marketing Manager will manage email, in-app messaging, and push notifications across the customer journey, focusing on onboarding, engagement, and retention initiatives.

Key responsibilities

• Own the lifecycle marketing roadmap, mapping the customer journey and identifying high-impact opportunities
• Build and iterate on automated campaigns in the marketing automation platform, ensuring effective in-app messaging and mobile push notifications
• Run disciplined A/B testing and collaborate with analytics to measure lifecycle performance and connect campaigns to revenue outcomes

Required qualifications

• 5+ years of hands-on experience in lifecycle, CRM, retention, or email marketing programs, preferably for subscription services
• Fluency in modern marketing automation platforms such as Customer.io, Iterable, Braze, or Klaviyo
• Strong copywriting skills with the ability to create persuasive messaging and conduct tests
• Comfort with data analysis, including defining metrics and pulling reports; SQL experience is a plus
• Understanding of email deliverability fundamentals and compliance regulations like CAN-SPAM and GDPR/CCPA