Growth Marketing Manager

Job Summary

To support a growing healthcare technology platform, the full-time remote Growth Marketing Manager will activate segment strategies, run account-based marketing programs, and build lead lifecycle processes to drive qualified pipeline and measure campaign effectiveness.

Key responsibilities

• Activate segment strategy in market by turning messaging into integrated campaigns with defined audiences and success metrics
• Run account-based marketing initiatives, including always-on nurture and targeted programs for health systems and physician groups
• Build and manage the lead lifecycle, designing nurture programs and lead scoring systems based on engagement signals

Required qualifications

• 7+ years of marketing experience, with at least 3 years focused on growth, demand generation, or lifecycle marketing
• Hands-on experience with HubSpot, including building sequences, workflows, and customer journeys
• Proven data-driven approach with the ability to analyze MQL impact and campaign performance
• Practical experience with Salesforce and collaboration with Revenue Operations on data quality and reporting
• Familiarity with AI tools like Claude for enhancing marketing processes and outputs