Growth Marketing Manager

Job Summary

Experienced performance marketers will find a full-time remote opportunity as a Growth Marketing Manager, focusing on building and optimizing paid social channels, including strategy, budget management, and creative testing to drive new subscriber acquisition.

Key Responsibilities

• Own and optimize paid social campaigns on Meta, TikTok, Reddit, YouTube, and LinkedIn, managing strategy, audience targeting, and budget pacing
• Develop and execute a creative testing engine, producing engaging content and scaling successful campaigns while managing ad fatigue
• Measure campaign performance using first-party data, setting up necessary tracking tools and conducting incrementality tests to assess impact on subscriber growth

Required Qualifications

• 4 to 7 years of growth or performance marketing experience, with at least 3 years of hands-on experience in paid social
• Proven track record managing paid social budgets of $10K+ monthly and optimizing for conversions in a B2C environment
• Strong creative strategy skills with real examples of successful ad campaigns, including hooks and user-generated content
• Fluency in measurement tools such as Meta Pixel, GA4, and attribution methods
• Experience in organic social media management and community growth