Growth Marketing Manager

Job Summary

Hands-on and performance-driven, the full-time remote Growth Marketing Manager will own the paid social strategy, budget, and creative testing across platforms like Meta, TikTok, and LinkedIn, while also managing organic social presence and community engagement to drive new subscriber growth.

Key Responsibilities

• Own paid social end to end, including strategy, account structure, and daily optimization across multiple platforms
• Build and run a creative testing engine to identify and scale winning ad concepts and manage audience engagement
• Own measurement and reporting, linking ad spend to registrations and subscriptions while conducting incrementality tests

Required Qualifications

• 4 to 7 years of growth or performance marketing experience, with 3+ years in paid social management
• Direct ownership of paid social budgets of $10K+ monthly, managing campaigns within the account
• Experience optimizing for downstream conversions in a B2C product, ideally subscription-based
• Proficiency in measurement tools such as Meta Pixel, GA4, and attribution methodologies
• Strong writing skills for ad copy and community engagement, with experience in organic social growth