Growth Marketing Specialist

Job Summary

Owning the strategy and execution of innovative marketing campaigns, the full-time Growth Marketing Specialist will transform engaged prospects into booked demos through various outreach methods while contributing to the development of a growing marketing playbook.

Key responsibilities

• Build and execute campaigns that convert engaged prospects into booked demos using email, retargeting, and direct mail
• Create and iterate on ad creative based on audience response and engagement
• Manage live chat on the website and support group demos while reaching out to interested prospects via calls and emails

Required qualifications

• 1 to 3 years of experience in sales, marketing, or a combination of both
• Comfortable with calling inbound leads who have shown interest but haven't converted
• Experience with HubSpot or a similar CRM