Growth Marketing Specialist

Job Summary

Detail-obsessed and fast-learning, the full-time remote Growth Marketing Specialist will manage web production and analytics, building campaign pages and optimizing performance through Google Analytics 4 and Google Tag Manager.

Key responsibilities

• Build and release landing pages, templates, and new site sections in the CMS, coordinating with various teams for project management
• Own Google Analytics 4 and Google Tag Manager, ensuring accurate campaign attribution and managing A/B testing programs
• QA every launch across browsers and devices, maintaining site health and preventing SEO or tracking regressions

Required qualifications

• 2-4 years of experience in web production, digital marketing, growth marketing, or marketing operations
• Hands-on experience with modern CMS platforms or visual site builders such as Contentful, WordPress, or HubSpot
• Proficiency in Google Tag Manager and Google Analytics 4, including building tags, triggers, and events
• Basic knowledge of HTML and CSS, with the ability to read and adapt simple JavaScript
• Understanding of marketing funnels and conversion strategies