Growth Marketing Specialist

Job Summary

Experienced marketers will find a full-time remote opportunity as a Growth Marketing Specialist, responsible for planning and optimizing paid media campaigns, building demand generation programs, and enhancing landing pages to attract and convert enterprise cybersecurity buyers.

Key responsibilities

• Plan, launch, and optimize paid media campaigns across various platforms to support demand generation and product launches
• Build and deploy multichannel email campaigns, including lead nurture and lifecycle workflows for enterprise security buyers
• Develop and maintain campaign landing pages while conducting conversion rate optimization experiments to improve performance

Required qualifications

• 2-4 years of experience in B2B digital marketing, growth marketing, or demand generation
• Hands-on experience with Google Ads and LinkedIn Campaign Manager for paid search and social advertising
• Experience executing email campaigns in a marketing automation platform and modifying landing pages in a CMS
• Strong analytical skills with familiarity in GA4 and campaign performance measurement
• Practical experience using AI tools to enhance marketing workflows and processes