GTM Analytics Lead

Job Summary

To drive growth initiatives, the full-time remote GTM Analytics Lead will define analytical frameworks, partner with cross-functional teams, and manage the allocation of marketing budgets while evaluating channel performance and implementing statistical models.

Key responsibilities

• Apply statistical and machine learning methods to assess channel performance and the impact of marketing activities
• Build attribution models to inform channel spending and understand message resonance across different segments
• Drive experimental design for acquisition, activation, and retention, enabling rapid iteration on marketing strategies

Required qualifications

• Bachelor's degree or higher in Math, Economics, Statistics, Computer Science, Engineering, or a related quantitative field, with 5+ years of experience as a Data Scientist
• Proficient in Python for exploratory analysis, predictive modeling, and applied machine learning
• Strong SQL skills, preferably with Snowflake, BigQuery, or Redshift
• Proven track record of delivering measurable improvements in collaboration with growth and product teams
• Deep understanding of marketing attribution and the modern privacy landscape