Head of B2B Sales

Job Summary

To lead the next phase of B2B growth, the full-time Head of B2B Sales will build a high-performance sales organization, manage the full sales funnel, and drive revenue growth across foodservice, retail, and institutional channels in a remote environment.

Key responsibilities

• Develop and execute a sales strategy aimed at achieving $100 million in revenue while managing customer acquisition and retention
• Generate qualified leads and establish relationships with major customers and foodservice operators, navigating complex buying processes
• Recruit, coach, and develop a sales organization, implementing disciplined practices for pipeline management and performance accountability

Required qualifications

• Proven experience scaling B2B revenue and building effective sales teams in a growth-stage environment
• Demonstrated ability to manage the full sales funnel, including lead generation and complex account development
• Strong expertise in consultative selling, negotiation, and pipeline management
• Experience selling into foodservice, retail, or institutional markets, with established relationships in relevant channels
• Commercial acumen, including knowledge of pricing, margins, and contract economics