Head of Brand

Job Summary

To lead brand strategy and growth initiatives, the full-time Head of Brand will manage Teal's brand presence and awareness, focusing on innovative campaigns and partnerships while working remotely.

Key responsibilities

• Own and evolve Teal's brand and category strategy, establishing leadership in at-home cervical cancer screening
• Drive top-of-funnel awareness and brand growth through integrated campaigns and diverse channel strategies
• Build trust and credibility by leveraging clinical evidence and consumer insights to promote brand preference

Required qualifications

• 10+ years of experience in brand marketing, integrated marketing, or consumer marketing roles
• Proven track record of developing and scaling high-growth consumer brands
• Experience managing significant awareness budgets and executing integrated marketing campaigns
• Strong creative instincts combined with commercial acumen and understanding of brand growth
• Ability to simplify complex ideas and build consumer trust in new concepts