Head of Brand and Creative

Job Summary

Owning the brand strategy and creative direction, the full-time Head of Brand and Creative will manage Proof's brand identity and oversee creative output across various channels in a remote setting.

Key responsibilities

• Define and steward Proof's brand platform, including brand architecture and evolution
• Oversee the brand system and guidelines, ensuring consistency across visual and verbal identity
• Lead creative concepting and execution for campaigns and product launches, collaborating with marketing teams

Required qualifications

• 10+ years in brand and creative, with 4+ years in leadership roles at B2B technology, fintech, or security companies
• A portfolio demonstrating successful brand systems and campaigns for complex products
• Experience in leading brand refreshes or new brand architecture during category expansions
• Strong creative direction skills across design, copy, video, and motion
• Ability to align executives on creative decisions and articulate the business rationale behind brand choices