Head of Brand Marketing

Job Summary

To support a rapidly growing telemedicine platform, the full-time salaried Head of Brand Marketing will build and lead brand, creative, and consumer-facing marketing capabilities, focusing on brand strategy, creative direction, and integrated campaigns in a remote environment.

Key responsibilities

• Own brand strategy and architecture, defining positioning, voice, visual identity, and brand guidelines
• Lead the end-to-end creative function, including content, storytelling, digital experiences, and campaign assets
• Partner closely with performance marketing to develop brand work that enhances acquisition and conversion

Required qualifications

• 10 to 15+ years of experience in brand, creative, or consumer marketing within high-growth direct-to-consumer businesses
• Demonstrated experience at a senior leadership level with both strategic and hands-on capabilities
• Proven success in building or evolving a consumer brand across the full creative lifecycle
• Strong experience directing external agencies and internal resources to deliver high-quality work
• Ability to translate complex healthcare-related offerings into clear consumer stories