Head of Brand Marketing

Job Summary

Leading brand strategy and positioning, the full-time Head of Brand Marketing in the CPG sector will own the go-to-market narrative for assigned brands, collaborate with cross-functional teams to create advertiser-ready programs, and manage the execution and efficiency of brand marketing processes, all while working remotely.

Key responsibilities

• Own brand positioning and develop compelling materials for advertising clients across relevant categories
• Lead conversations with editorial teams to identify and package high-value initiatives into advertiser-ready programs
• Serve as a strategic partner to various teams, supporting sales conversations and rolling out new materials and opportunities

Required qualifications

• Bachelor's degree preferred or equivalent experience
• 7-9 years of relevant experience in brand marketing, particularly in the Beverage/CPG space
• Experience in developing and presenting advertiser-facing go-to-market materials
• Strong creative writing and storytelling skills, with proficiency in Keynote and PowerPoint
• Understanding of the advertising and publishing landscape, including digital and experiential opportunities