Head of Business Unit Marketing

Job Summary

Leading the marketing efforts across multiple business units, the full-time Head of Business Unit Marketing will manage BU marketing directors, set unified planning and reporting models, and drive pipeline generation while working remotely.

Key responsibilities

• Lead, hire, and coach BU marketing directors and product marketing leads across all business units
• Establish common formats for BU marketing plans, budgets, and monthly operating reviews to ensure comparability of results
• Own the BU marketing pipeline target and run a weekly cadence for pipeline generation across business units

Required qualifications

• Proven leadership experience in marketing, preferably in a multi-unit or multi-product environment
• Strong background in product marketing and demand generation
• Experience in developing marketing strategies and storytelling
• Familiarity with marketing automation tools, such as HubSpot and Salesforce
• Ability to collaborate with cross-functional teams and manage multiple priorities