Head of Customer Marketing

Job Summary

Building and leading a new Customer Marketing area, the full-time Head of Customer Marketing will define strategies, oversee product marketing, and manage teams to drive growth through upsell and cross-sell campaigns in a remote environment.

Key responsibilities

• Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
• Lead the Sales Collateral and Copywriting teams to create effective sales materials and ensure quality standards
• Develop Customer Marketing initiatives, including campaigns and events, to achieve revenue targets in collaboration with Sales and Client Engagement

Required qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B setting
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in managing copy quality and overseeing writers in a B2B context