Head of Customer Marketing

Job Summary

Building and leading a new Customer Marketing area, the full-time Head of Customer Marketing will define strategies, manage product marketing, and oversee sales collateral and events while working remotely.

Key responsibilities

• Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
• Lead the Sales Collateral and Copywriting teams to deliver effective marketing materials that support sales efforts
• Develop and execute upsell and cross-sell campaigns, client advocacy programs, and revenue-targeted events in collaboration with Sales leadership

Required qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role
• 3+ years of hands-on experience in product marketing at a B2B company
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in managing B2B copy and overseeing quality control processes