Head of Customer Marketing

Job Summary

Building and leading a new Customer Marketing area, the full-time Head of Customer Marketing will define strategies, manage an experienced team, and collaborate with executives to drive growth through effective product marketing, sales collateral, and customer engagement initiatives in a remote environment.

Key responsibilities

• Own product marketing by defining positioning, messaging, and go-to-market plans for service lines and new offerings
• Lead the Sales Collateral and Copywriting teams to deliver effective sales materials that drive measurable usage
• Develop and execute Customer Marketing campaigns, including upsell/cross-sell initiatives and client advocacy programs

Required qualifications

• 8+ years of B2B marketing experience, with at least 4 years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B setting
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including campaign development and client event management
• Proficiency in copy management, including editing and quality control of B2B content