Head of Customer Marketing

Job Summary

Building and leading a new Customer Marketing area, the full-time Head of Customer Marketing will define strategies, manage product marketing, and oversee upsell campaigns while working remotely.

Key responsibilities

• Own product marketing by defining positioning, messaging, and go-to-market plans for service lines and new offerings
• Lead the Sales Collateral and Copywriting teams to deliver effective marketing materials that support Sales initiatives
• Develop and execute Customer Marketing and Events strategies, including upsell campaigns and client advocacy programs with revenue targets

Required qualifications

• 8+ years of overall B2B marketing experience, with at least 4 years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B environment
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in managing B2B copy, including briefing and quality control