Head of Customer Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Head of Customer Marketing, responsible for building and leading a new Customer Marketing area, defining strategies, and driving growth through effective product marketing and client engagement initiatives.

Key responsibilities

• Own product marketing by defining positioning, messaging, and go-to-market plans for service lines and new offerings
• Lead the Sales Collateral and Copywriting teams to deliver impactful marketing materials and maintain quality standards
• Build upsell and cross-sell campaigns, executive events, and advocacy programs with revenue targets in collaboration with Sales and Client Engagement

Required qualifications

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role
• 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B environment
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in copy management and quality control of B2B marketing materials