Head of Customer Marketing

Job Summary

Leading the establishment of a new Customer Marketing area, the full-time Head of Customer Marketing will build and manage a team, define marketing strategies, and collaborate with executives to drive growth through effective product positioning and client engagement initiatives in a remote setting.

Key responsibilities

• Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence
• Lead Sales Collateral and Copywriting teams to deliver high-quality marketing materials that support sales efforts
• Develop and execute Customer Marketing campaigns, including upsell and cross-sell initiatives, while setting revenue targets in collaboration with Sales and Client Engagement

Required qualifications

• 8+ years of overall B2B marketing experience, with at least 4 years in a leadership role
• 3+ years of hands-on experience in Product Marketing, focusing on positioning, messaging, and launches in a B2B context
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering
• Experience in customer marketing, including upsell/cross-sell campaigns and client events
• Proficiency in managing copy production, including briefing and quality control of B2B content